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Vision & Expertise
With 12+ years in tech, I specialize in transforming how businesses operate through automation and smart systems. I founded and sold Graze & Gaze, led major transformation projects at Rezdy, and now—through Pineo—I help businesses streamline operations, automate workflows, and elevate customer experiences using HubSpot, Zendesk, and Zapier.
40%
Increased Productivity Achieved
25%
Customer Satisfaction Boosted
50%
Operational Costs Reduced
How I Help Businesses Grow & Succeed
I help businesses grow, scale, and operate more efficiently by leveraging automation and smart tech solutions. I specialize in HubSpot, Zendesk, and Zapier to streamline operations, optimize workflows, and enhance customer experience. From reducing costs to increasing revenue, I ensure businesses run smarter, not harder.
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Timeline
A Proven Track Record
Delivering Results Across Industries
Scaling Businesses with Pineo
Founder & Lead Consultant (2023 - Present)
I help businesses scale by integrating systems, automating processes, improving CX, and reducing inefficiencies. I specialize in HubSpot, Zendesk, Zapier, and Intercom, working across industries like SaaS, e-commerce, finance, education, and hospitality.
Building Australia's Largest Luxury Picnic Business
Founder, Graze & Gaze (2019 - 2023)
I built and grew Australia's largest luxury picnic business, delivering bespoke experiences for weddings, corporate events, and special occasions. Under my leadership, Graze & Gaze supported OzHarvest in delivering thousands of meals to those in need.
Leading Business Transformation & IT Innovations
Business Transformation & IT Leadership (2012 - 2021)
From managing enterprise applications at the Bank of England to leading global digital transformation projects at Rezdy, I have successfully optimized business operations, streamlined tech stacks, and enhanced customer engagement.
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