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Our story
How Pineo started
We’ve worked with HubSpot since 2017, first in-house and now for clients across the UK.
Pineo started in September 2023 with our first client, Magimix. We still work with them today, across two countries.
Since then we’ve become a HubSpot and Zapier Platinum Partner, working with teams at Octopus Energy, apetito and more.
We’ve kept the team senior on purpose. The people who scope your project build it, and stay with you after go-live.
How we got here
From in-house admins to Platinum Partner
Feb 2017
Where it started
Our first HubSpot and Zapier projects, as in-house admins at a fast-growing startup. We saw first-hand what a well-built CRM does for a team.
Sep 2023
Pineo is born
We start Pineo with our first client, Magimix. We still work with them today, across two countries.
Feb 2024
Joins HubSpot’s Provider Programme
Pineo joins HubSpot’s Provider Programme, the first step towards becoming a partner.
Nov 2025
Straight in at Gold
We join HubSpot’s Solutions Partner Program, going straight in at Gold tier.
Dec 2025
Promoted to HubSpot Platinum
A month later, Pineo is promoted to HubSpot Platinum Partner.
Feb 2026
Promoted to Zapier Platinum
Pineo becomes a Zapier Platinum Partner too, for the automation behind our HubSpot builds.
Our team
Will Andrew
Founder & Lead Consultant
Ex-Bank of England. In-house HubSpot lead from 2017, then built and sold his own business. Leads every project from first call to go-live.
Claudia Cadete
Senior HubSpot Architect
Joined from an Elite HubSpot agency, with a strong marketing and CMO background. Designs and builds the setup behind every project.
“Will stepped in during our onboarding, quickly understood our needs, and got things on track. He became a go-to for our CS team and helped us hit key priorities fast.”
Adam Horne
Head of eCommerce, Frive
“Will knows HubSpot inside out and quickly turned our challenges into a clear plan. He's thorough, practical, and great to work with. Highly recommend!”
James Kemp
Director of Operations & Finance, DeepStream
“Will is fantastic - skilled in all things HubSpot, easy to work with, and seamlessly integrated across teams. He sets clear expectations, over-delivers, and has been a huge asset these past 3 months.”
Matt Gronberg
Co-Founder, Storage Scholars
“Seamless HubSpot migration with no data loss. They built our funnel, automations, and integrations from scratch and still support us when needed.”
Fani Petrova
Integration Specialist, User Guest
“Bringing Pineo in gave us senior HubSpot expertise without needing to hire for it in-house. They sorted out our reporting and data structure, and made sure the team using HubSpot day-to-day felt confident with it.”
Dan Southall
Head of Proposition and Marketing, apetito
“The migration into one HubSpot account went a lot more smoothly than we expected. We didn't lose a single working day, and by Monday morning it just worked.”
Sivvy Mikitsey
GTM Lead, Octopus Energy
